RAWABI IN FOCUS
Rawabi vegetable ghee is an innovation that has swept the retail fats market and changed how people cook forever. The brand has one simple promise: to meet the challenge of matching the authentic taste of Egyptian Fallahy and has sponsored Fallahy Egyptian Taste for 22 years. Ever since its launch, Rawabi has been a household icon in Egypt, with advertising that brought together the best-loved stars over the years.
Thanks to its clear proposition and strategy, Rawabi has achieved 25% market share and the number one spot in the vegetable ghee category.
