GANNA IN FOCUS
Ganna vegetable ghee is the modern cook’s tool of choice, with a successful positioning as the ideal product for those who love to create culinary and flavor options. Instantly recognizable for its indulgent yellow butter sensation, the Ganna brand quickly became the second player on the Egyptian market after Rawabi.
Ganna’s communication strategy has been all about highlighting the creative possibilities that it opens up in the kitchen. It scores especially well for consumers who love to create desserts.
